ABI

Bud Light Music Factory @ SXSW

Live from Brazos Hall in Austin, TX, Bud Light Factory launched #BudLightMusic during SXSW.  This was the first time consumers enjoyed the new music-inspired packaging and inaugurated ABI into its first year as an SXSW sponsor.

With Brand experiences including, an interactive merchandise wall, conductive ink music walls, and gif & selfie machines; metrics resulted in millions of social impressions and daily lines down the block, while our mash-up of talent at the Factory offered fans a unique and memorable experience with demand attractions they couldn’t find anywhere else during music week.

40 bands over 4 days including The Roots, The Struts, Big Grams, Yo Gotti, Santigold, Rae Sremmurd to name a few.