General Mills - Cascadian Farms

Kernza Toast Crunch Media Launch

In 2017, Cascadian Farm and General Mills announced their work with The Land Institute to help commercialize Kernza. Its deep roots (with lengths up to 10') show promise to benefit the planet by capturing carbon from the air and storing it in the ground. Cascadian Farm committed to developing a cereal or snack product made with Kernza due to its flavor profile and potential to positively impact the climate.

“We’re helping define the future of farming through our commitment to commercializing Kernza.”

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Role: Creative Producer

  • Budget Management

  • Influencer Podcast Production 

  • Eco-friendly merchandise pop-up 

  • Vendor Collaboration + Negotiation 

  • Media + Influencer Kit Development 

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