PUMA Futbol

NEW LEVELS

A journey across the United States with Puma as we brought European football to the forefront of American culture with the “New Levels” campaign. We partnered with elite soccer clubs Borussia Dortmund and AC Milan to unveil kits (jerseys) to the masses while players took part in unique experiences with their international fan base.

ROLE: Executive Producer

  • Concept development

  • Content + video direction - Line Producer 

  • Venue + hospitality look & feel

  • Vendor management + negotiations

  • Partnership programming + engagements

  • Entertainment and influencer negotiations

  • Budget management through program reconciliation

  • In-stadium original track production - Chevy Woods + Taylor Gang

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