Boursin Cheese - Maison Boursin w/Padma Lakshmi

Overview

We were tasked with building cultural relevance in the U.S. for Boursin to convince the millennial target to try the product, grow household penetration and set the stage for long-term brand building. 

We partnered with renowned chef and TV personality Padma Lakshmi to create a virtual and physical culinary destination that guided and inspired hosts with recipes and tips to elevate any occasion and make gatherings feel effortless again.