Hewlett-Packard - Create What’s Next

Overview

The goal was to help raise consumer awareness and build engagement to HP Planet Partners’ Ink and Toner cartridge recycling program in a creative and unique way. 

The team leveraged World Environment Day as the backdrop to create a global call to action, and worked with an esteemed creative partner, Germane Barnes of Studio Barnes, to bring the recycling process to life through an experiential art event in New York City