Sherwin-Williams - The Loneliest Color (TLC)
Overview
Sherwin-Williams partnered with iconic fashion designer Dapper Dan to build a campaign around what the company’s SVP of marketing Brett White described as its “least popular color,” Kingdom Gold SW 6698.
SW wanted to partner with Dap because the brand wanted to challenge the “play-it-safe mentality and call attention to the myriad colors that are overlooked because homeowners feel pressure to conform versus choosing colors that appeal to them personally,” White said via email to PRWeek
Role: Executive Producer
On Instagram, Dap and Sherwin-Williams’ posts generated more than 180k views and more than 9k likes. On TikTok, Sherwin-Williams’ campaign posts received more than 800k views.